Scooter Braun’s Ithaca Holdings purchased Big Machine Label Group and therefore acquired Swift’s old master recordings just north of $300 million in June 2019. Variety reported today (Nov. 16) that Ithaca sold her masters to an unnamed investment group.
She confirmed the sale was completed by Shamrock Holdings in a letter posted Monday that promised her devoted fans some good news in the near future. “I have recently begun re-recording my older music and it has already proven to be both exciting and creatively fulfilling,” the 30-year-old pop superstar wrote. “I have plenty of surprises in store. I want to thank you guys for supporting me through this ongoing saga, and I can’t wait for you to hear what I’ve been dreaming up.”
Sara Bareilles spoke out on Twitter against Braun’s big pay day, writing, “I will never not fee like this is just f—ing robbery. Greed is a virus too and it’s everywhere. F— that. @taylorswift13 sending you love.”
The Swifties also swarmed their fearless leader with love and unbounded excitement about hearing what newer versions of her older material will sound like, as “WE LOVE YOU TAYLOR” immediately began trending on Twitter following her public missive. Fans can’t wait for “All Too Well” from her 2012 album Red, “Long Live” and “Mean” from her 2010 album Speak Now, and plenty of her other hits.
They also appreciated the slight nod to her 2014 Hot 100 No. 1 hit “Shake It Off” at the end of her letter. when she interpolated the lyrics in the last line: “I love you guys and I’m just gonna keep cruising, as they say.”
Check out the latest fan reactions about Swift’s re-recording process below.