Multi-platinum, Grammy Award-winning recording artist, actor and creative Kid Cudi has joined forces with longtime collaborator and veteran Hollywood writer, producer and director Ian Edelman and startup veteran and software engineer Jonathan Gray in a new mobile-first live music experience, Encore, that empowers artists with new ways to directly monetize, engage and grow their fanbase.
The mission of Encore is to help more artists make a living from their music and to enable new experiences for them and their fans. The current streaming model puts artists in competition with one another and only rewards the top 1% of artists who collect 90% of the money. Encore offers an all-new format that encourages collaboration amongst artists and makes it easy for up-and-coming and established artists to manage and grow a direct relationship with their fans. // Continue to the full article