In response to global research insight that consumers, especially LDA Gen Z*, are craving real life connections, Absolut has launched a campaign to celebrate the great things that happen when diverse minds come together reminding the world that nothing beats together in real life.
Both companies share the collective view of looking forward to a time when being #TogetherIRL is safe again. The virtual festival aims to connect the world through music in a 20+ hour live stream of the hottest acts of the moment.
Beatport x Absolut NYE 2020 kicks off before midnight local time in Melbourne, Australia with Carl Cox, ringing in one of the first 2021 New Year’s celebrations on the planet. From there, the world’s most ambitious New Year’s Eve party will seamlessly bounce to 15+ timezones in all, including Shanghai, New Delhi, Dubai, Odessa, Berlin, London, SaÃµ Paolo, Miami, Calgary and San Francisco before finishing up back in Melbourne with a closing set from Carl Cox. // Continue to the full article