The home of The Elf on the ShelfÂ®, CCA and B, LLC d/b/a The Lumistella Company, is kicking off the Christmas season with a virtual event designed to bring holiday happiness to kids of all ages, as well as a merry reprieve for parents searching for a festive activity. Santa and his Scout Elves are proud to invite families to gather in the comfort of their own home and begin celebrating the holidays with “The Elf on the Shelf’s Night Before Christmas Storytime” featuring award-winning country superstar Brad Paisley.
“We are honored to bring Santa’s stories to life with Brad in an inventive way that keeps safety first this season,” notes Chanda Bell, co-CEO of The Lumistella Company and Santa’s chief storyteller. “I’ve consulted the Big Guy, and he was thrilled to have Brad’s support for the launch of “The Elf on the Shelf’s Night Before Christmas” storybook (exclusively at Target). // Continue to the full article