The Neverlutionaries Release Trippy ‘Ariana’ Video


“The music video is a trippy and visceral dive into the soul of ‘Ariana’ – the song represents the concept of a dream mate,” explains Christopher Harold Wells, brainchild of Nashville-based psychedelic alternative rock band The Neverlutionaries to Stitched Sound who premiered the video today, December 2, 2020. “Upon finally meeting her, how would I feel inside at that moment and what would those feelings sound like – that sense of longing for something you love is so strong and brings out so many emotions – the video is a visual exploration of those emotions?” “Ariana” is taken from The Neverlutionaries debut self-titled LP set for release February 2021 via Polychromatic Records.

Polychromatic Records founder Scot Dunlap explains, “It was quite challenging to produce a music video in the times of the COVID pandemic; we took an experimental approach by working with live motion graphics from artist Jacob Burke and footage from Emmy and Telly award-winning cinematographer Scott Mumford, SOC, to present a colorful and psychedelic exploration into the feeling and emotions of ‘Ariana’. // Continue to the full article

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