Dolly Parton and beauty industry supergroup Edge Beauty, Inc. have inked a long-term license agreement for the creation, development and distribution of the iconic entertainment superstar’s signature fragrance, in a deal brokered by IMG.
The fragrances will be inspired by Dolly’s own signature scent, with the first collection set to launch in Spring 2021.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” said Dolly Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. // Continue to the full article