In under seven days, Taylor Swift’s second surprise album of 2020, evermore, has eclipsed global sales of 1 million with total worldwide streams of evermore sailing past half a billion and counting. Powered exclusively by streaming and digital downloads (due to the surprise release, physical albums were not available to be shipped, or available in stores, until Friday, December 18th) the record bows at #1 on the Billboard 200 as her second #1 on the chart in five months and third #1 on the chart in sixteen months. It also captures #1 on the Billboard Top Album Sales Chart, Top Alternative Albums Chart and is the #1 Streaming and Pop Album this week. Notably, evermore becomes the biggest debut since Billboard’s recent rule change in October.
Taylor has moved at least one million copies worldwide in a single week with eight consecutive albums (Fearless, Speak Now, RED, 1989, reputation, Lover, folklore, evermore). // Continue to the full article