Sony Music India Partners With Epic Games To Feature Indian Rapper Raftaar In New ‘Bhangra Boogie Cup’ Fortnite Campaign


Sony Music India and Epic Games have announced a new partnership, featuring music from renowned Indian rapper and music composer, Raftaar, in Fortnite’s latest campaign the ‘Bhangra Boogie Cup’ – an in-game competition targeting the mobile gaming community in India, which begins on December 20.

Raftaar’s new original music track titled ‘Click Pow Get Down’, due for wide release by Sony Music India on December 29, will also be available to unlock as an award for Bhangra Boogie Cup winners in the game. Gamers can also purchase the song in the Fortnite in-game item shop from the December 30. Bhangra Boogie Cup is the first collaboration between an Indian artist and Fortnite.

“Our partnership with Epic Games offers new opportunities to reach fans by fusing two great sources of entertainment together,” said Rajat Kakar, Managing Director, Sony Music India. // Continue to the full article

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