Twenty One Pilots Break Guinness World Record For Longest Music Video


GRAMMY Award winning duo Twenty One Pilots have scored one more accolade in the final moments of 2020, officially breaking the GUINNESS WORLD RECORD for the longest music video with their history-making regenerative visual for hit single “Level of Concern.” Conceived by the band with interactive director Jason Nickel, and award-winning storyteller / director Jason Zada, the first-ever ‘Never-Ending Music Video’ pulled in fan created content from over 162,000 user submissions, in real time, live on YouTube. Powered by Imposium, every three minutes and forty seconds a new music video was created and streamed live to YouTube, containing brand new content from fans. Rolling Stone called the video, “an elaborate and impressive digital feat in and of itself,” while Variety spoke to Tyler Joseph of Twenty One Pilots in-depth about the record-breaking visual. // Continue to the full article
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