Tradition dictates that once a band delivers a master for a song to the label, the label begins the distribution and marketing process and the band begins the writing process anew. This wasn’t the case when Phoenix, AZ’s This Modern handed “Next Time Around” over to their label 59 X Records. The combination of upbeat instrumentation and swelling chorus with reflective and inspiring lyrics made for a pop/rock banger. However, the band was left with a nagging feeling that the song could be reimagined as an acoustic track.
With the holidays around the corner, the band also wanted to deliver something that was soothing and relaxing – a much-needed distraction from the chaos of 2020. They set to work crafting an acoustic version, something they’d never done before. The simplified instrumentation enables vocalist Marcus Reardon’s wistful and expressive vocals to shine through. // Continue to the full article